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The name has just been born, but the truth is that the experience in the accounting and insurance business goes back at least a decade!

In a business sector where everything seems complicated and bureaucratic… “Azuconta” Uncomplicates!

The creation of this brand image went through the choices that we justify here:

The Colors – Blue creates a sense of security and promotes trust and loyalty to the brand, the combination with gray conveys values of maturity and commitment. Both are aimed at an adult age group (34-50 years old), this being the company’s target.

Lettering – straight lines and firm stroke, revealing confidence.

The Symbol – There are several meanings that justify the application of this symbol, on one hand, it represents the letter “A”, giving even more strength to naming, on the other hand, it represents the shape of a “bird”, which refers to themes related to “flight”, lightness, and consequently, the simplification of processes.

In addition to creating a new brand image and several pieces of stationery, we also created an advertising canvas and a landing page (microsite), where the client will manage news and alerts about accounting, taxation, insurance and investment projects.

Branding, Graphical Design, Merchandising, Websites

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