BRIEFING
Meeting with the client and survey of marketing needs
Information Gathering – Definition of project or campaign objectives
Budget Definition
RESEARCH
Analysis of the industry and competition with similar products or services
Analysis of the brand’s current positioning
Identification of preferred means of communication
PLANNING
Schedule execution with timings and objectives
Choosing the tone of communication
Selection of additional content and specifications
Selection of Human and Material Resources
CREATIVITY
Definition of the creative concept
Development of drafts and hypothesis models
Content Development (written and graphic)
Presenting the options to the customer
DEVELOPMENT
Artwork design and color testing
Shipment to production (if applicable)
IMPLEMENTATION
Handling Logistics
Delivery and implementation of the communication pieces
Supervision and follow-up of the entire operation with the client
RESULTS ANALYSIS
When data is available, it will be analyzed
Elaboration of a photographic or analysis report.